Sunday, April 11, 2010

So what's next?



With the explosion of social networking websites and platforms, everyone is trying to leech on its popularity and get a share of the pie. We have seen social media integrating with search engines to improve results to users’ queries. You could say that the internet is growing into a more intimate place where people have closer relationships with one another and businesses, operations, including even the government desire to have a direct link to every individual.
With this, businesses have to be more aware of their presence on the internet. We do notice a trend whereby companies have come up with their very own Facebook accounts. Although this allows the build-up of that more intimate bond to be created (between consumers and businesses), there are also some potential pitfalls to this approach. One example would be that despite us wanting to be more closely bonded with the other party, there are some rules and manners of conduct which we must not forget. In a recent controversy between a chain restaurant- Fish and Co. And their customers, the company posted blatant complaints about their customers on Facebook, enraging many with their rude and incompetent methods of handling such situations. Businesses must note that they are being watched and should still uphold themselves in the appropriate manner expected of them. The company could have created some regulations with their own staff regarding what should or should not be posted on their Facebook profiles.

From the video we were shown in class, I think the tech industry will integrate the Internet into every device. My rice-cooker has an alarm clock in it. So why not a chopping board with internet access? You could probably watch Youtube videos which making a salad.



More widespread Internet delivery will mean reaching a wider audience – even the non internet savy and that will bring consumerism to greater heights and our information age to a whole new level. Perhaps these everyday devices married with technology don’t have to serve all of the web’s content, they could be niche items, showing you the latest recipies or kitchen appliances being sold, unit conversions etc. It would be less daunting and far more appealing to the target demographic of the product – even to those who don’t consider themselves to be Internet savvy.
With that, I will leave you with this video that left me pretty amazed.
Imagine the future~ :) bye!

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